Taqtics.co is a B2B SaaS platform that specializes in retail and restaurant workforce management. The platform offers solutions for training and assessing teams, managing operational processes, and monitoring employee performance. Its comprehensive toolset enables businesses to streamline daily operations, enhance team productivity, and maintain high standards in the retail and restaurant sectors.
The SEO campaign for Taqtics.co aimed to:
- Increase organic traffic to the website.
- Strengthen brand awareness in the highly competitive workforce management space.
- Convert visitors into platform users through trial sign-ups.
- Establish Taqtics.co as a leader in retail and restaurant workforce management.
Before the SEO campaign, Strike.money was struggling to gain visibility in a highly competitive niche. The website had low traffic, and the conversion rates for free account sign-ups were low.
Few of the Specific Challenges:
- Strong Competitors: The retail and restaurant workforce management space is dominated by competitors like Jolt, Yoobic, and Zenput, making it difficult for Taqtics.co to gain organic visibility.
- Limited Organic Traffic: The website had low organic search visibility, with most traffic coming from paid ads or direct sources.
- Content Gaps: Taqtics.co lacked comprehensive content focused on its key industries, which limited its ability to rank for relevant workforce management queries.
- Brand Awareness: Competing against larger, established brands required a targeted approach to increase recognition and authority within its niche.
- We conducted an in-depth analysis using tools like Ahrefs, Google Analytics, and SEMrush to understand the SEO landscape, competitors, and potential growth opportunities.
- Keyword Research: Identified target keywords around workforce management, team training, process management, and performance monitoring in the retail and restaurant industries.
- Competitor Analysis: Analyzed competitors like Jolt, Yoobic, and Zenput to understand their SEO strategies, content approach, and backlink profiles.
- Content and Technical Gaps: Found that Taqtics.co needed more industry-specific content and technical SEO improvements to boost organic rankings.
We adopted Korey’s famous topical authority strategy to build the website’s authority by publishing semantically related topics. The plan included:
1. On-Page SEO:
- Optimized existing pages with high-intent, relevant keywords for the retail and restaurant industries.
- Updated meta titles, descriptions, and headers to increase click-through rates (CTR) from SERPs.
- Improved the internal linking structure to enhance content flow and provide users with easier navigation.
2. Technical SEO:
- Enhanced site speed by optimizing images, improving server response times, and using a Content Delivery Network (CDN).
- Ensured the site was fully mobile-responsive to cater to its growing mobile audience.
- Fixed crawl errors, updated sitemaps, and ensured proper indexing of all important pages.
3. Content Strategy:
- Developed a content hub that addressed pain points specific to retail and restaurant workforce management.
- Created and published blog posts, case studies, and industry reports focusing on training, performance monitoring, and process management.
- Produced comparison articles that highlighted Taqtics.co’s advantages over competitors like Jolt, Yoobic, and Zenput.
4. Off-Page SEO:
- Built a strong backlink profile by securing mentions on industry-relevant blogs and websites.
- Focused on high-authority sites related to retail operations, restaurant management, and workforce productivity.
- Leveraged strategic guest posting to increase referral traffic and brand recognition.
5. User-Centric Optimization:
- Optimized landing pages with clear calls-to-action (CTAs) for free trial sign-ups.
- Focused on simplifying the user journey to increase conversions, improving the overall experience for site visitors.
The strategy was rolled out in phases, with the technical and on-page SEO changes implemented first, followed by the content strategy and backlink building. This allowed for a steady and continuous improvement in organic visibility and traffic over 12 months.
We used several tools and platforms to monitor and execute the SEO strategy:
- Ahrefs and SEMrush for keyword research, competitor analysis, and backlink tracking.
- Google Analytics and Google Search Console for performance monitoring.
- WordPress for content management and updates.
The SEO campaign led to significant growth in traffic and rankings:
- Traffic Growth: Organic traffic grew by 200% over 12 months, with consistent month-over-month growth.
- Keyword Rankings: Taqtics.co started ranking for over 150 keywords related to retail and restaurant workforce management.
- Conversions: Free trial sign-ups from organic traffic increased by 60%, leading to higher customer acquisition.
- Domain Authority: Strengthened through strategic link-building efforts, improving trust and visibility in search results.
Several factors contributed to the success of this SEO campaign:
- Industry-Specific Content: Tailored content for the retail and restaurant industries resonated well with the target audience and improved organic rankings.
- Technical SEO Improvements: Addressing mobile responsiveness and page speed issues resulted in better user engagement and higher rankings.
- Consistent Link Building: Earning high-quality backlinks from authoritative industry sources boosted the site’s credibility and rankings.
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