Lore is the foundation of the Fetus universe—a living archive of every story, experience, and event that shapes its world. It’s an ever-evolving collection that expands with each new chapter of the Fetus journey.
To build something as unique as Lore, we needed to thoroughly understand the character of Fetus and the broader world he inhabits. This phase was crucial in helping us design a site that could serve as the ultimate reference for all things Fetus. Our research included:
- Deep Diving into the Fetus Narrative
- Studying Fandom and Codex Design
- Audience Insights and Expectations
Our strategy for Lore centered on making it feel like a living, breathing universe — one that could expand and evolve over time. Key components included:
- Dynamic, Modular Design
- Storytelling-Driven User Interface (UI)
- Rich, Visual Experience
The launch of Lore was a hit with Byfetus’s community. Users were spending more time on the site, exploring the interconnected stories and diving deeper into the Fetus universe. Lore quickly became a hub for fans to engage with the brand on a new level, with returning visits steadily increasing as more content was added. Feedback praised the site’s design and usability, with users calling it “a portal into another world.”
Registration is in process in Jaipur, India 🥰
