Fetus is a streetwear brand that tells the story of a creature named "Fetus," who has arrived on Earth and is learning about our world. With each collection, the brand brings this journey to life, combining bold designs with a narrative of exploration and discovery.
To bring Byfetus's vision to life online, we needed to go beyond surface-level research. This wasn’t just about understanding streetwear trends — it was about immersing ourselves in the world of Fetus, the protagonist, and capturing the essence of his journey on Earth. Our research process included:
- Understanding the brand
- Analyzing Audience Behavior
- Competitive Landscape
Our approach revolved around one main goal: We set out to create an online space that felt more like an experience than a typical e-commerce site. To do this, we:
- Creating a Digital Playground for Storytelling and Style
- Seamlessly Blending Story with Shopping
- Embracing the Edgy, Urban Aesthetic of Streetwear
The new Byfetus site didn’t just showcase products, it invited visitors to join Fetus on a journey. The response was electric — users were spending 73% more time exploring the site, diving into the story and browsing collections.
Working with Byfetus was a reminder that, in fashion (especially streetwear), it’s all about the experience. When we embraced storytelling as part of the site design, the line between brand and art blurred, making the entire digital presence feel like a gallery. In this world, clothes are more than products; they’re pieces of a bigger story. This project taught us the power of narrative in branding and just how much a story can shape a shopping experience.
Registration is in process in Jaipur, India 🥰
